"Hey, I saw this in my favorite store and had the bright idea that it could be a battery recycling station as well as an ad to alert me of low-lower-even lower prices, what with the hole in the top and all, just another suggestion from someone interested in helping to Shape Advertising!"

We provide an interface with feedback options that help advertisers shape their ads with direct feedback from consumers AND cater ads to specific users by eliminating ads people don't like... Our primary work is targeted to be for television ads, primarily in a hulu-esque model of online programming.

Our business model is based on ad revenues from ads themselves (being evaluated is about as involved an impression as one could hope for) PLUS more revenues from value-added advertiser relationships driven by our passionate users, who want to help change the face of advertising so that we never have to stop watching the screen!

As long as we're talking about shaping advertising, how about some more ideas:

Waste: grafittid ad spaces. Art installation of grafittid signs, etc aggrd with location. Also? Provide white spaces, inviting work.

And why doesn't the FCC mandate that all car commercials keep the MPG # on-screen throughout the entire ad in a legible font, maybe regulated as a percentage of the screen (10%?)? I know, I know, "Because the government doesn't really care about improving the average fuel economy of vehicles sold in this country..." but still... ;-)